Nationwide Is Not On Your Side: Marketing Jingles are Flashy, Fictional, & Frustrating
I had a client come in today with three young kids all under the age of 10 and all boys. They were tough to contain for her much less for my soon-to-be-married and “kidless” self. As I was informing my client’s mother, who owned the car, on how she had been swindled out of depreciation from State Farm with her property settlement one of the boys yelled out in a melodic manner:
I quickly turned towards him with the indignation of an elementary teacher, ruler in hand and asked who taught him such lies and slander? All in the room looked perplexed but none more than him. I quickly indicated to him that he had been lied to and should never repeat such blasphemy. As if on cue, all three boys chimed in: “Nationwide is on your side…”
At that point I realized what I was up against and what all Americans must face, mind numbing advertising that showers us night and day through all mediums of media. Since the more money one entity or individual has the more exposure they will be able to give their flashy, fictional, and frustrating jingle or flat out lies……Yet at the same time I realized how effective such a childish and simplistically thought out plan can so easily massage and manipulate mainstream society.
Try not to let those insurance company jingles persuade you too much during this massive blitz of corporate marketing and advertising to get us consumers already in the mindset of spending to sell ourselves short of the true coverage and protection we need. Be on the lookout for “Trey’s Top Three” where I pick out:
- the top three insurance companies that treat injured parties fairly;
- the top three things you need to add or include with your insurance; and
- the top three insurance horror stories from this year.
To help get your mind off that previous jingle, think about this:
The only hands that come from Allstate are wrapped around your throat.
Or maybe since I have renamed one of our local adjusters “Low Ball”:
Nationwide will chap your hide.
Don’t worry, last one:
Like a drunk driver, State Farm doesn’t care.